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School for Social Policy
OUT OF THE BOX
EDUCATION
Thesis of Book:  Starting with the Revolutionary War about every
eight decades the U.S. is endowed by the emergence of a "Civic
Generation"    
    The Millennial (or Gen Y) manifestation is the latest

That may sound escatological, but it is what researchers Morley Winograd and Michael D. Hais
believe.

Their new book,
Millennial Momentum, out every eight decades, coincident with the most stressful
and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression
and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges
to change the course of history and remake America. The Millennial Generation (born 1982–2003)
is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient
argument that the Millennial Generation would change American politics for good. Later that year,
a huge surge of participation from young voters helped to launch Barack Obama into the White
House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the
Millennials are transforming other areas of American culture, from education to entertainment, from
the workplace to the home, and from business to politics and government. The Millennials’
cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to
continue to reshape American values for decades to come.

Drawing from an impressive array of demographic data, popular texts, and personal interviews, the
authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can
help guide the United States to retain its leadership of the world community and the global
marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy
pragmatism will enable us to overcome the internal culture wars and institutional malaise currently
plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.
They don't remember Rotary telephones ... Martin Luther King's "I Had a Dream" speech ...JFK ...  they have no idea that
Saturday Night Live was ever funny ... it's hard for them to remember a time when water didn't come in plastic bottles.
To them, the Vietnam War is a "history book item" like the Korean War, World Wars I & II, and the Civil War.  They have
known only four presidents:  Clinton, the Bushes, and Barack Obama.  They don't know when
Flower Power occurred ... and
Jimi Hendrix was just some singer that their grandparents used to like.  
And, today, the Millennials are taking over the country!